Tuesday November 15, 2011
THE LIBRARY has opened its fifth outlet at First Subang in Subang Jaya with its Japanese-themed “Toshokan” restaurant (Toshokan in Japanese means library) and aims to open more outlets in other parts of the country.
Incepted on Oct 1, The Library at First Subang, a gastropub that offers a variety of comfort food alongside a large selection of beverages, occupies over 3,630sq ft with an additional 800sq ft of alfresco seating. Adding to the uniqueness, The Library at First Subang is the first to carry a Japanese theme.
“By 2013, we hope to have 30 different themes of The Library in peninsular Malaysia, Sabah and Sarawak. We are also progressing to have The Library joint ventures in Penang, Malacca and Johor Baru as well as Kota Kinabalu and possibly Kuching by the end of the year,” said Entity B Sdn Bhd general manager Frank Lim.
Proud owner: Lim
at the new
Library restaurant in
The Library is managed by Entity B.
With the opening of The Library at First Subang in SS15, there are currently five The Library outlets in Klang Valley, namely the Oriental-themed The Library (Tu Shu Guan) at IOI Boulevard, French-themed The Library (La Bibliotheque) at Avenue K, The Library at Mid Valley City and the original The Library at e@Curve.
But why the decision to incorporate a Japanese theme?
“We cater according to the market segment. As owners of The Library brand, it is important that we continuously review and refresh our concept and efforts. Our decisions are guided by customers’ feedback, surveys and sometimes necessity,” said Lim.
Nipponphiles will appreciate the Japanese hospitality and entertainment offered at The Library in First Subang. The outlet will feature Japanese-influenced performances together with sought-after entertainers and bands.
In line with the group’s overall goal of expanding its F&B and entertainment foot print, Entity B is inviting entrepreneurs to join them through joint venture opportunities to be their partners to grow The Library business.
“The F&B business is undeniably a competitive arena. It is also an attractive business for many entrepreneurs. We work with business partners on how they can improve their operations, maximise their bottom line and grow sales to ensure long-term sustainability of their business. Therefore, for an investment that ranges between RM1.3mil to RM1.5mil depending on the location of the outlet, our business partner can expect monthly turnover of between RM4,000 to RM600,000 from their The Library venture.”
For enquiries, visit www.thelibrary.my
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